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Arlo Gibb

Written by Arlo Gibb

10 Killer Blog Topics to Increase Insurance Sales

 

Give the people what they want… or more specifically what they are searching for online!

 

You only have to do 5 minutes of keyword research and you can see exactly what questions potential insurance customers are most commonly searching for online in the quest for answers and insurance services.

 

Tailoring killer blog posts to answer these common questions is the number 1 sure-fire method that holds the most potential to increase insurance sales.

 

How do I know?

 

Because I have studied literally thousands of these insurance specific keywords that hundreds sometimes thousands of business owners are searching online every month.

 

The best part…

 

A lot of these keywords are ripe for the picking with very little competition when ranking organically in Google.

 

In comparison competition is huge for the same keywords when it comes to PPC like Google Adwords. Yet for some crazy reason some insurance businesses are willing to rent this traffic by paying hugely inflated costs per click, when they could be publishing highly valuable content assets in the form of a blog instead.

  

In this blog post I give you 10 killer topics that you can use to craft blog posts and increase your brokerages sales.

 

 

 

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1. Keyword/Search term:

What is an insurance broker

 

Search volume monthly (Australia):

100 -1,000

 

Organic Competition

(Competition to rank for this term in Google):

Low

 

PPC Competition

(Google’s suggested cost per click):

$8.57

 

 

Potential Topic: What is an Insurance Broker? All Your Questions Answered.

 

Although this may seem like an unnecessary topic you would be amazed at how many new business owners aren’t aware of what an insurance broker actually does.

 

Writing an informative and resourceful blog article on this topic is your chance, as a broker to tap into the market of new business owners. Being new to business most don’t have cover in place yet.

 

Anyone that searches the term “what is an insurance broker” and comes across your well crafted blog post in Google’s search results will not only become educated on what a broker does, but what the benefits of using a broker are as well.

 

From there if you have the right lead conversion process outlined on your website then you are well on your way to increasing your insurance sales.

 

 

 

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2.Keyword/Search term

Small business insurance

 

Search volume monthly (Australia):

1,000 -10,000

 

Organic Competition

(Competition to rank for this term in Google):

Medium

 

PPC Competition

(Google’s suggested cost per click):

$19.91

 

 

Potential Topic: # Examples Why a Broker is the Best Option for Small Business Insurance

 

With more and more people going down the path of entrepreneurship small business insurance is a lucrative niche to be known as an insurance specialist in.

 

Creating blogging campaigns around the examples similar to the above on a consistent basis will promote your insurance business as the go to expert whenever a potential customer searches for answers online.

 

If you find that you seem to attract a lot of business in a certain small business niche then go ahead and publish blogs that answer this niches most common questions specifically and stamp your mark on it as the go to expert.

 

 

 

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 3. Keyword/Search term

Personal training insurance

 

Search volume monthly (Australia):

100 -1,000

 

Organic Competition

(Competition to rank for this term in Google):

Low

 

PPC Competition

(Google’s suggested cost per click):

$19.66

 

 

Potential Topic: # Things You Need to Know About Personal Training Insurance

 

Done in the right way covering the specific elements that a personal trainer needs to know in relation to insurance will provide an excellent resource that most PT’s will bookmark to keep on hand.

 

Not only will you be found in Google but PT’s will most likely share your resource with other PT’s or through their social media channels where other professionals within the industry can consume the information also, furthering your reach considerably.

 

It’s all about crafting content in an easy to digest format that provides value to the reader. If you can master this then you will have no problem in gaining sales.

 

 

 

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4.Keyword/Search term:

Cheap contractors insurance

 

Search volume monthly (Australia):

10 -100

 

Organic Competition

(Competition to rank for this term in Google):

Low

 

PPC Competition

(Google’s suggested cost per click):

$10.35

 

 

Potential Topic: Why Cheap Contractors Insurance Isn’t Always the Best Option

 

Helping is the best strategy of all when it comes to increasing sales.

 

Providing content that educates the reader on why cheap contractors insurance isn’t necessarily the best bet, helps the potential customer to consider options they may not have explored and gets your foot in the door to make the sale.

 

 

 

 increase-insurance-sales-5.jpg5.Keyword/Search term:

Types of construction insurance

 

Search volume monthly (Australia):

10 -100

 

Organic Competition

(Competition to rank for this term in Google):  

Low

 

PPC Competition

(Google’s suggested cost per click):

$0.10

 

 

Potential Topic: # Types of Construction Insurance & How to Get a Quote

 

This topic is of low competition organically and for PPC. There is an easy opportunity here to rank for this topic in Google quickly if the right content piece was produced that focussed purely on the intent of the search term.

 

Sometimes keywords with small search volumes can be easily dismissed but in actual fact these small volumes provide plain and clear intentions of potential customers and can be covered in a blog post extremely simply.

 

Over time the traffic you receive month after month after month adds up, after a year you may be surprised at how many new clients you may secure business with.

 

To me targeting these highly specific low volume search terms is a no brainer. If it’s highly relevant to what you offer then go for it!

 

 

 

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6. Keyword/Search term:

Plumbing insurance

 

Search volume monthly (Australia):

100 -1,000

 

Organic Competition

(Competition to rank for this term in Google):

Low

 

PPC Competition

(Google’s suggested cost per click):

$21.70

 

 

Potential Topic: # Things You Can Get Covered for With Plumbing Insurance

 

Who would have thought “plumbing insurance” is searched for hundreds of times in Australia every month!

 

Writing a blog post that covers some of the important things plumbers need protection for provides the searcher with helpful information, especially if it covers something they hadn’t considered yet.

 

Crafting content of this nature will generate hyper specific leads with an insurance related problem, giving you a great opportunity to increase sales.

 

 

 

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7. Keyword/Search term:

Professional indemnity insurance

 

Search volume monthly (Australia):

1,000 -10,000

 

Organic Competition

(Competition to rank for this term in Google):

High

 

PPC Competition

(Google’s suggested cost per click):

$16.57

 

 

Potential Topic: Your Guide to Professional Indemnity Insurance in 2017

 

Creating content that is extremely relevant and up to date increases your rankings in Google.

 

You may think there is no way to keep doing this year after year, however all you need to do the next year is go back and update the title of the original blog post to "Your Guide to Professional Indemnity Insurance in 2018” and make any other necessary updates to the blog content so that it is current again and then hit publish.

 

Google will crawl your updated blog post, see that you have updated it with fresh content and will prioritise it as even more relevant than it was previously. This will increase traffic to your website and sales also.

 

Over time highly competitive keywords can be ranked for organically in Google if you are publishing regular blog content within the same niche. So it is important not to dismiss highly competitive keywords completely.

 

 

 

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8.Keyword/Search term:

Building insurance

 

Search volume monthly (Australia):

1,000 -10,000

 

Organic Competition

(Competition to rank for this term in Google):

Low

 

PPC Competition

(Google’s suggested cost per click):

$22.08

 

 

Potential Topic: Wondering Where to Start With Building Insurance? [Free Guide]

 

Here is an absolute cracker of a topic for you. “Building insurance” has huge search volumes and very low competition, it’s a content marketer's dream!

 

In comparison look at the competition for PPC (Google Adwords); $22.08! You couldn’t get a bigger contrast.

 

Draw potential customers in with a great title and the promise of more information should they like what they see and you’re well on the way to generating a stack of insurance leads.

 

The best part… you’ll never have to pay $22.08 per click on an ad again!.

 

 

 

 increase-insurance-sales-9.jpg9. Keyword/ Search term:

Contractors public liability insurance explained

 

Search volume monthly (Australia):

10 -100

 

Organic Competition

(Competition to rank for this term in Google):

Low

 

PPC Competition

(Google’s suggested cost per click):

$0.10

 

 

Potential Topic: Contractors Public Liability Explained in 5 Minutes

 

How more specific can you get? The intent of this keyword is plain and clear!

 

You know exactly what the potential customer wants to know. The insurance specialist that presents this information to the potential customer is the insurance business that will win the business.

 

 

 

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10. Keyword/ Search term:

Types of cargo insurance

 

Search volume monthly (Australia):

10 -100

 

Organic Competition

(Competition to rank for this term in Google):

Low

 

PPC Competition

(Google’s suggested cost per click):

$2.67

 

 

Potential Topic: # Types of Cargo Insurance & What You Need for a Quote

 

Here the tenth example covers a keyword in the cargo insurance niche. It’s important to note that there are a vast range of search terms for any niche. You just have to pick the keywords that are inline with your offerings and services and then create remarkable content to match the intent of your selected keywords.

 

These are just 10 examples of blog topics you could write to increase insurance sales.

 

There are thousands more to choose from, providing you with an endless array of content ideas so that you can publish fresh content regularly, dominate organic search results every time someone has an insurance related question and grow sales to increase revenue.

 

 

For more information on how you can optimise your insurance website to increase sales download our free guide “Website Enhancement for Serious Lead Generation”.

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