The modern broker needs many different tools to draw upon, and social media provides this.
7. Be All about the Client Experience
Clients appreciate personal responses and one to one support. Social media gives us the perfect platform to achieve this.
8. Convert Leads Better
The above also applies to individuals who haven’t quite made the leap to a converted client just yet.
Give them what they need via social media and increase rates of conversion.
Focusing on a social media platform might seem like an odd way to drive SEO on your own website, but it works. Sharing links via social media increases shares and impressions and drives traffic to your site. All of this boosts your own site's SEO.
Social media gives insurance brokers a platform by which to introduce this vital visual element.
18. Strengthen Your Brand
Use social media to create associations between your company and major client plus-points – such as quality customer service and value for money.
This will give you a strong brand.
19. Be Recognised for the Right Reasons
Social media is full of information on positive causes, campaigns and events.
Connect with these, do some social good, and be recognised for all the right reasons.
20. Turn Bad Reviews into Positive Engagement
Negative reviews on social media should never be ignored.
On average, a broker will need to ensure twelve positive experiences from clients to balance out a single negative review. However, social media gives brokers a way to respond; use this platform to showcase your great service and to turn a bad review into a positive one.
Want to enhance your social media strategies in 2017?