WAY WAY BACK…
We hail from the bright lights of
Southland New Zealand.
Arlo & I met playing rugby in the
tropical winter of 2005.
In 2015 our moons had aligned and we were both looking to move to Melbourne together to further expand entrepreneurial endeavours.
We had originally created the grand plan to start and franchise Doggy Day Cares all around Australia (don’t laugh, this is serious business)
Unfortunately, Council restraints put a stop to that plan so we had to pivot and pivot fast!
We had already built a substantial database of dog owners from Facebook marketing so wanted to create a product or service that would service this demographic.
The dog product market is saturated so we needed to create something new and unique that would capture their attention.
The end result?
Chum Collars - An interchangeable Charm Collar (with bling similar to Pandora) for dogs and cats.
With a bit of hustle we managed to create a lot of buzz online and on television and had these products flying off the shelf.
We even created an app for it to allow you to design a collar.
One day we had a phone call from a very interested buyer and we ended up selling the business.